Privacy policy
Last Updated: 22 August 2026
Guidly Travel Ltd respects your privacy and is committed to protecting your personal information in accordance with applicable UK data-protection law.
1. Who We Are
GUIDLY TRAVEL LTD
Company No. 16972768
Registered in England and Wales
Registered Office:
77 Fulham Palace Road, Spaces Hammersmith The Foundry, London, England, W6 8JA
Email: info@guidlytravel.co.uk
Telephone/WhatsApp: +44 7799092165
Guidly Travel Ltd is registered with the Information Commissioner's Office (ICO).
For the personal information covered by this Privacy Policy, Guidly Travel Ltd will generally act as the data controller.
2. Information We Collect
Depending on your enquiry and the services you request, we may collect:
- your name, address, email address and telephone number;
- date of birth and travel details;
- nationality and passport information;
- visa and travel-document information;
- information required to prepare travel documents or itineraries;
- booking and transaction information;
- payment records;
- correspondence through email, telephone, WhatsApp, website forms or other channels;
- travel preferences and requirements; and
- health, accessibility, dietary or other sensitive information where genuinely necessary for the requested service.
We aim to collect only information that is reasonably necessary for the relevant purpose.
3. How We Collect Your Information
We may collect information:
- directly from you;
- through our website enquiry forms;
- during telephone, WhatsApp, email or in-person discussions;
- through documents you provide;
- when you make a payment or use our services; and
- from travel suppliers or other third parties where necessary and lawful.
Our website is primarily for information and enquiries. Services are not currently purchased directly through the website.
4. How We Use Your Information
We may use your personal information to:
- respond to enquiries;
- understand your travel requirements;
- provide quotations;
- provide agreed travel and travel-document support;
- prepare itineraries and other requested documents;
- arrange or assist with agreed travel services;
- communicate with you about your service;
- administer invoices and payments;
- maintain business, accounting and transaction records;
- prevent fraud and protect our business;
- comply with legal and regulatory obligations;
- manage complaints; and
- send marketing communications where permitted by law.
We will not use your personal information for purposes that are incompatible with the reason it was collected unless permitted or required by law.
5. Our Lawful Bases
Depending on the circumstances, we may process personal information because:
- it is necessary to take steps at your request before entering into a contract;
- it is necessary to perform our contract with you;
- we have a legal obligation;
- it is necessary for our legitimate interests or those of another person, where those interests are not overridden by your rights; or
- you have given consent where consent is required.
Where we process special-category personal information, such as certain health information, we will also identify an appropriate additional condition under applicable data-protection law.
6. Sharing Your Information
Where necessary for an agreed service or otherwise permitted by law, we may share relevant personal information with:
- airlines and transport providers;
- hotels and accommodation providers;
- attractions and activity providers;
- travel and booking platforms;
- VFS Global, BLS International, TLScontact or other application service providers where instructed;
- embassies, consulates or relevant authorities where appropriate and instructed or otherwise lawfully required;
- payment and banking providers;
- website, email, cloud-storage and technology providers;
- accountants, solicitors and other professional advisers; and
- regulators, law-enforcement bodies or public authorities where legally required.
We only share information that is reasonably necessary for the relevant purpose.
Guidly Travel Ltd does not sell your personal information.
7. International Transfers
Travel services may require personal information to be transferred to organisations located outside the United Kingdom.
Where a transfer is subject to UK restrictions on international transfers, we will use an appropriate lawful transfer mechanism, safeguard or applicable exception as required by law.
8. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for:
- providing the requested service;
- maintaining appropriate business records;
- meeting legal, tax and accounting requirements;
- dealing with complaints or disputes; and
- establishing or defending legal claims where necessary.
Travel documents and copies containing personal information will not be retained longer than reasonably necessary for the relevant purpose.
9. Keeping Your Information Secure
We use appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
Access to customer information is limited to people and service providers who require it for legitimate business purposes.
No method of electronic storage or transmission is completely risk-free, but we take reasonable steps appropriate to the information we handle.
10. Your Data-Protection Rights
Depending on the circumstances, you may have the right to:
- request access to your personal information;
- ask us to correct inaccurate or incomplete information;
- request deletion of your information;
- request restriction of processing;
- object to certain processing;
- request portability of certain information;
- withdraw consent where processing is based on consent; and
- object to direct marketing at any time.
These rights are subject to the conditions and exemptions provided by applicable law.
To exercise a right, contact info@guidlytravel.co.uk.
We may need to verify your identity before responding to a request.
11. Marketing Communications
We may send marketing communications only where permitted by applicable UK law.
Where consent is required, providing consent is optional and separate from purchasing or using our services.
You can unsubscribe or ask us to stop direct marketing at any time by using an available unsubscribe method or contacting:
12. Cookies & Website Information
Our website may use cookies and similar technologies for essential functionality, analytics and other purposes.
Where consent is legally required for non-essential cookies or similar technologies, they will not be used until the required consent has been obtained.
Visitors can manage available choices through our website's cookie or privacy settings.
13. Children's Information
Our services may occasionally involve children travelling with parents or guardians.
Where information about a child is necessary to provide an agreed travel service, we will process it only for appropriate purposes and in accordance with applicable data-protection law.
Parents or guardians should provide information about children only where they are authorised to do so.
14. Data-Protection Complaints
If you have a concern about how Guidly Travel uses your personal information, please contact us first:
Email: info@guidlytravel.co.uk
We will acknowledge a data-protection complaint within 30 days, take appropriate steps to investigate it, keep you appropriately informed and communicate the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office (ICO).
15. Changes to This Privacy Policy
We may update this Privacy Policy when our services, technology or legal obligations change.
The latest version will be published on our website with the date it was last updated.